Hello Web Designers and Marketers:
My name is not John Smith and I’m not from India like all of the SEO emails you must get everyday. My name is Matthew Rubin and I’ve dedicated the last 6 years of my life to SEO research and development. Links continue to be one of the most powerful and yet complex ranking signals used by Google. “Links/SEO are dead”, this is a great pitch used by Social Media marketing firms, but we know that is a bunch of crap now don’t we? Google’s map of the web is made up of links, Google will continue to follow links and they will continue to influence organic search rankings. Google has become quite a link snob and that is why so many of the SEO solutions you are trying to resell no longer work! I could literally write a 1000 word article about this topic, but wouldn’t it be easier to just give me a call at (843) 410-1046? I have tons of references and my prices will allow you to significantly mark up our strategic link building services. If you want to outsource your SEO strategy to some no name person in India, don’t expect great results. If they really knew how to make hundreds of thousands of dollars with their strategy would they be selling their services for peanuts on Elance or Fiverr or whatever site?
I’ve written an SEO proposal below which you can copy into word, put your logo on it, and sell my services as part of your firm. You take all of the credit for your client’s success and simply pay me a modest fee. It is a turn-key private label SEO solution for your clients.
Our primary objective in website development and SEO-centric content marketing would be to transform your website into a significant lead generation channel and source of revenue for your business. The end result of any marketing campaign is that it either generates new customers or it does not. Keyword rankings on Google, organic impressions in search results, traffic to your website, completed contact forms, and phone calls; these metrics are just a means to an end and everything we do is focused on creating new customers for your business in the shortest amount of time possible with the lowest cost of new customer acquisition possible.
Cost of New Customer Acquisition
It’s a huge cost for almost every business, but it’s simply impossible to grow a business without finding new customers. Organic search traffic from Google offers you a unique opportunity to connect with prospective customers searching for exactly the product or service sold by your business. You can advertise to these prospects using Google pay per click Adwords, but you will likely find the bid price has been driven up by competition to the point where finding new customers is not very profitable due to such an extremely high cost per new customer acquisition. Conversely, traffic from organic search on Google is free and based on eye-tracking research at Cornell University by Dr. Laura Granka, 85% of consumers were focused only on the first 4 organic search results and did not click anywhere else. It does not make business sense to bid higher and higher on advertising to such a small slice of the overall market share when you can have it all by making a long-term investment in improving your website for both Google and your prospective customers.
An SEO audit is a full review of the code that powers your business website. We make a list of everything on your website that could be improved for search engine performance and user functionality; once the list is complete the action items are prioritized to ensure the most important tasks are completed first.
We make a list of the keywords that have potential to drive relevant traffic to your business website using Google Analytics, Google Webmasters tools, and SEO Moz Analytics. We prioritize the keywords based on average monthly search volume, how relevant it is to your business, and if the keyword reveals an intent to buy your product or service.
We evaluate your top 3 competitors that are currently ranking on Google for the target keywords. We evaluate their onsite strategy and the inbound links pointing to their website using SEO Moz analytics.
Website Development Plan
As part of a full-scale Web Development and Web Marketing campaign we offer an all-inclusive Local SEO campaign for our clients, but we understand that not every client is ready to make the commitment to spend a set monthly fee to do aggressive and comprehensive marketing with SEO. For this reason we also offer expert Web Development services at a fixed hourly rate for clients that want to gradually make the investment necessary to rank on top of Google for all of their important keywords. We recognize that not every client’s marketing needs and budget are the same. We want to provide value to clients of all sizes and we will customize your website development plan to fit your timeline and budget.
Optimizing Website Pages for SEO
Google decides which pages will be shown to the consumer in organic search results based on over 200 different signals. Most of those signals relate to the onsite elements of the page on your website being considered by Google to be shown in search results. Page title tag, URL, H1, H2, internal links on the page, external links on the page, elements in the site footer are a few of those signals that can either help or hurt your website page’s rankings. The body content on the page also needs to support the keywords being used in those other elements. If the keywords you want the page to rank for do not show up in the body content at all; then the page will certainly not rank for those keywords. Over the years we have developed a precise system for optimizing key pages of your website based on the most important onsite signals used by Google.
Content is King
It makes absolutely no sense to do marketing and work to get links to a page on a website that is static. We need to add links to pages that have been improved and optimized with the target keywords. If the content on the target pages is very thin, then we need to develop additional content with the target keywords for those pages. By improving your existing pages, and by developing new content for new pages, the sudden increase in your business website’s link popularity will make perfect sense to Google.
Follow Me Links: The Only Ones that Matter
Not all links to your business website are helpful. Some are actually quite toxic, and might even need to be removed. Linkspam is big problem for small businesses and even more of a problem for large Corporations. We have extensive expertise in evaluating a website’s link equity and removing toxic link spam via Google’s disavow links tool if necessary.
The idea behind inbound links that point to your business website is that your business is being endorsed by the website owner. The website owner takes the authority and credibility of their website given to them by Google and they pass this “page rank” to your business website as a vote of confidence. Except sometimes they might link to your business website with a link that contains the rel=”nofollow” attribute. This means they are linking to you, but they do not trust your business website and the “page rank” is withheld. A critical aspect of SEO that you will need to understand is that not only does the link need to be from a reliable and credible website, but it also needs to be a Follow Me link that passes “page rank” to your business website. The reason this is so critical is that most of the credible and desirable websites on the web use rel=”nofollow” and they do not allow Follow Me links. This is why SEO strategy and an extensive knowledge of the web is so essential for success.
SEO Edge for Local Search
The SEO Edge is an extremely proprietary product designed specifically for Google’s local search algorithm, but applicable and extremely helpful to any SEO campaign. We use it as the link building foundation for all client websites. SEO Edge is the culmination of 6 years of website research and development. It is a strategic list of the 100 business listing websites with the highest Google page rank score, 60 web directory websites with the highest Google page rank score, 40 Social Bookmarking websites with the highest Google page rank score, 20 social profile websites with the highest Google page rank score, and 20 RSS aggregator websites using manual submission with the highest Google page rank score. Implementing this product requires extensive work by our link building team and the results are carefully documented in an excel spreadsheet for the client’s review.
Onsite Blogging and Social Media
Using an extremely proprietary system we will install and optimize a WordPress blog on your business website, write blog posts about topics and announcements that are interesting to your prospective customers, and then market the blog posts on over 40 social media websites. The extent of our social media marketing will be determined by the needs of your business and your specific campaign.
Guest Blog Posts
We will write blog posts and then market them to blogs that are relevant to your industry with a high Google page rank score. We will get your blog post published and it will contain Follow Me links within the post that point back to your business website.
High Page Rank Score Social Profiles
Perhaps the most proprietary part of our service, over the years we have built a list of very high page rank websites where a 2.0 account can be created and the social profile page allows with some widget or method for us to create a Follow Me link to your business website.
Custom Web Marketing Projects such as Outreach Linking
Every business website’s link profile is going to be completely different. We will look to improve your link profile with any type of link building and content marketing that is necessary to make your SEO campaign a success. We can make contact with other relevant businesses to complete link exchange; we can create ads on free classified websites, use premium press release distribution, complete niche directory submissions, and get links from industry organizations via membership. We offer diverse web development, content development, and web marketing solutions designed to improve and monetize your business website.