My name is Matthew Rubin and I would like to discuss your options for marketing your website in Savannah, GA. Everyone knows SEO is your best opportunity to grow your online presence and get the best possible return on investment. You can pay per click or pay per thousand impressions delivered, but either way Advertising is going to be the most expensive and the lowest return on investment! Creating a Facebook and Twitter Page for your business is a great step in the right direction, but it will literally take years before you gain enough fans and followers to generate qualified leads from your social media marketing channel. Paying an internet marketing firm money to grow your fans and followers unnaturally is a huge waste of money in my opinion. Instead of throwing your money away on Pay Per Click advertising on Google, Bing, Mapquest, and every other website I think Search Engine Optimization is a much better way to grow your business for the long-term.
Why do most website visitors not convert into leads? It’s simple. They were never looking to buy the product or service that you offer? The best way to find qualified people that are looking to buy the product or service that you sell is to help people that are on Google and Bing searching for it find your business.
If Google and Bing could recognize your website as the authority for your product or service in Savannah, GA then you could show up at the top of the organic search results for the keywords/keyphrases that describe your product or service. Google’s search engine recognizes the websites of Companies that are the best at what they do, but they have high expectations in terms of the quality of that website’s content and it’s online reputation. Google evaluates a website’s online reputation by the websites that are linking to it and how those links describe the website. These are the two most influential factors in SEO.