Are you doing Savannah Marketing or Savannah Advertising? There is a difference!

Hello Savannah Business Owner: My name is Matthew Rubin and I am a SEO Consultant living in Savannah, GA.  My question to you is are you marketing your business or just advertising it?  Advertising is the practice of calling attention to your product or service by paid announcements.  Marketing is promoting your product or service to qualified leads.  You can buy an advertisement in a newspaper, a local magazine, a billboard sign, on a radio station, on cable TV, Google’s Pay Per Click, and a million other websites, but the reality is that no one is going to notice it!  As a Country we have become immune to advertisements!  Do you pick up the phone and call when you see an Advertisement? Of course, you don’t and neither do your prospective customers because they are just as immune to it as you are.  If you are throwing your money away on advertising I would recommend a 3 part marketing strategy.  Work hard to get repeat business and referrals from your existing customers.  If you have some type of lead generation system where you can find qualified leads I would recommend that you send them a custom mailer once a month for three consecutive months.  An example of a qualified lead would be when a DUI Attorney has a list of individuals recently arrested for DUI and the Attorney sends them mailers.  There is one way you can be sure you are marketing to qualified leads.  If a person goes on Google or Bing and they search for your product or service you can pretty much guarantee they are a qualified lead!  How do you position your website to be right in front of this prospective customer?  You need a talented SEO Consultant!  I would welcome the opportunity to discuss your website.  Give me a call at 912-398-1900 or mattr1insman@gmail.com.