Orlando SEO

2013 has arrived and business website owners in the Orlando area need to determine the “must know” Orlando SEO tactics for the coming year. With the implementation of Google’s Freshness Algorithm, as well as the ever changing keyword trends having a cutting-edge Orlando search engine optimization strategy to keep driving traffic to your site is essential for 2013. Here are some of the Orlando SEO topics that are predicted to be critical factors in 2013 that Orlando SEO consultants can help you to leverage for your business.

HTML 5 and clean mark up are critical to Orland SEO

One of the up and coming newest technologies starting to become more noticeable this year is HTML 5. HTML 5 is an update to XHTML.  It is meant to help improve browser performance for mobile platforms such as smart phones and tablets. Orlando SEO experts must be familiar with these types of formats and other things that will help make websites more accessible to all devices.

Page Load Time is also vital to Orlando SEO placement

art of what Google now considers one of the most important factors of a website in 2013 is how fast your pages load when a user clicks to go to them. It’s a known Orlando SEO factor and a fact that customers hate slow loading pages and if a page takes more than a few seconds to load, it’s likely they will not wait for it and they will instead go elsewhere to find what they need. This trend is not something that will go away in 2013, and likely with the higher expected usage of mobile devices in the next year, it will get even more attention from Orlando SEO consultants. That is part of the reason for the creation of HTML 5 so websites can load quickly across all platforms and devices.

Google’s Freshness algorithm appears to rate social networking sites like Facebook, Twitter, Linkedin, and Google + as very important. Google crawls these sites with more frequency because they are an excellent source of new content and discovering new web pages. Orlando SEO Consultants are quick point this out to their clients. Social networking sites are becoming the primary way that prospective customers interact with each other. If business website owners want to build their brand and get the most from their online marketing, then they need to have a presence on these sites with their Orlando SEO strategy.

Website accessibility has always gotten high marks from Google no matter which algorithm was in place, something that Orlando SEO consultants can help business owners to understand. In order for your website to have the most user-friendly designs, you have to use Orlando SEO strategies to ensure that things like the navigation are easy to follow by all users and that the content such as video and images load quickly. You need to use best practices of Orlando SEO as it relates to your conversion strategy.  Do not use a font that is difficult on the eyes or colors on the page that are distracting or too loud.  Business owners often make the mistake of creating a page that is cluttered with content, images, and sometimes ads.  Your page should have a clear message and course (funnel) for the visitor to take the desired action of conversion.

Another vital thing that 2013 website owners have to consider when figuring out their Orlando SEO strategic plan is competitor benchmarking. If you expect to come out on top among your competition, then you have to be able to compare your company’s methods, products, services and message to the other websites in your niche.  You must choose the metrics you want to compare and figure out which ones your company needs to do better in and which ones they are already beating or at least matching their competition. Orlando SEO experts can help you to identify these important metrics.  Orlando SEO Consulting is all about learning from the things your competitors are doing right on Google and improving on what your competitors are doing wrong on Google.

There is no excuse for duplicate content even in 2012.  Duplicate content and duplicate metadata are an SEO campaign killer.  One of the first things an Orlando SEO Consultant needs to do is check for duplicate content and duplicate metadata.  Duplicate metadata means that the title tag or the meta description on one page of your site is the same on another page of your site.  This has to be corrected right at the start of an Orlando SEO campaign.

2013 is well on its way and so is the work of Orlando SEO consultants to improve business websites. It is becoming more and more important for Orlando SEO experts to completely understand the business they work with so they can understand how to find them new customers, which keywords are the most important to the business, and how to make an impact in revenue in a short period of time.  Matthew Rubin is an expert in web development, SEO, and conversion strategy and he would welcome the opportunity to discuss your website.