Google recently announced some big changes. You can look up the 50 so called changes announced by Google on April 3rd 2012 that is written in their typical secretive language, but I’ll be happy to share my insights on it with you right now. The short version of the story is that Google has devalued many websites across the entire web. Every website has a Google page rank score in a range of 0 to 10 for each page of the site. The Google page rank score is a measurement of that page’s link popularity. Hyperlinks are what make up the web and Google has always relied on link popularity as the primary factor in determining the value of a page for a user’s search query. If many of the websites that link to your website are losing their page rank score this will, of course, affect your website’s rankings on Google. If your website’s link equity is devalued then at least to some degree your website is devalued. Google has often written about Paid Links. Google says that some paid links like advertisements are alright such as a listing on a yellow pages website, but other types of paid links are a violation of Google webmaster guidelines. Now Google uses the term “Unnatural Links” which is very difficult to define since that does not just refer to paid links. I can’t think of anything more natural than a business owner wanting to promote their own website! So the question is this, when does Savannah SEO, Atlanta SEO, Charleston SEO, Hilton Head SEO, Charlotte SEO, or Orlando SEO become toxic and unnatural? If a website is exactly the same today as it was 5 years ago and all of the sudden it gains enormous link popularity in one Month that could look very Unnatural to Google. If you add to this scenario that all of the links are coming from websites with the same C Class IP address and the links describe the website exactly the same way that might be the definition of unnatural links.
Great SEO starts with great web development! If you have not added any new content to your website in many years or made any effort to improve it for your customers then that would be the first step. Improve your website for Google and your customers with strategic web development and content development. Once your website is razor sharp the gradual increase in link popularity will definitely seem both natural and logical to Google. After all, you don’t want to be #1 on Google Today, you want to be #1 on Google for the long term so you can connect with more of your prospective customers and lower your cost of new customer acquisition.