Did you get your Google SEO Handbook?

Unfortunately Google doesn’t publish an SEO Handbook that tells you how to properly develop your website. As a result of this there are thousands of opinions and strategies out there to get your site ranked #1 on Google. Some of those opinions and strategies create enormous wealth for both enterpise level corporations and successful small businesses such as a law firm or a plastic surgeon and some of those opinions and strategies are being written about on the Better Business Bureau right now. You need to carefully evaluate your prospective SEO Consultant. What makes that person qualified to develop your website for superior SEO performance and what are they going to do to connect you with your prospective customers. If you decide to hire an SEO Consultant then hire them and let them do what they need to do to make your website a success. Just give them access to your site and don’t second guess everything they tell you because they are either going to be successful or not. Trying to control and manage something you don’t really understand is not going to help your SEO campaign. You need to quantify the work that your SEO Consultant is doing, but at the same time you need to recognize that your SEO Consultant does not want to share his or her trade secrets with you. There are some crooks in the SEO business for sure, but there are also many talented and honest SEO Consultants that I’ve met over the years. The best way to start a great relationship with your SEO Consultant is talk about the specifics of the project and your goals. Transparency and great communication are essential for a successful SEO campaign.