Charlotte SEO

Now that 2013 has arrived, business website owners must start to rethink their Charlotte SEO strategies to make sure they are using the right factors that will put them on top of Google and ahead of their competition. A lot of things have changed in the world of the Internet such as the Google Freshness algorithm implementation, and the advancement of social networking platforms and how they affect Charlotte SEO performance.

Charlotte SEO Strategy for 2013

Using the proper Charlotte SEO strategies is a vital investment for the long-term health of your website. It’s important to take note of the latest trends, as well as the latest mobile devices that are being used to surf the Internet. Both of these things are equally important, especially since new “toys” are appearing constantly and your prospective customers are using them to keep in touch with the world around them.

Make Your Charlotte Website SEO Friendly to Mobile Browsers

These days quite a few of your potential customers are using their smart phones to access the Internet. This means you may also need a mobile version of your site so you do not neglect this huge market of potential customers. A good Charlotte SEO strategy has to include mobile web visitors as well. If you cannot come up with an actual mobile version of your site you can at least make sure the page layout looks good on a mobile device. Charlotte SEO Consultants can improve your site so that it is user friendly to other Internet devices such as tablets, phones, and even Internet ready TVs.

Website Design is Important in Charlotte SEO and your conversion rate

Website design is a big factor in conversion and Charlotte SEO Consulting professionals must take this into consideration when their client’s website is an awful mess. It’s easy for a Charlotte SEO Consultant to optimize pages for Google, but they also must be optimized for the prospective customer.

However, it is possible to incorporate in your planning to meet both the needs of the customer and the requirements of the recently released Google Freshness algorithm. Google wants websites to have the most current, and up-to-date content in their articles, videos and pictures. So does your customer!

So, if you first think of what design factors will please your customer and be user friendly, plus give them the most current info on your products and services, you are essentially killing two birds with one stone and everyone is happy. This is the strategy that a Charlotte SEO Expert can help you to figure out.

The bottom line is to design for your user first, and Google’s algorithm second. Without easy to understand page navigation, customers will just get frustrated and go buy that product elsewhere. That will affect what is called your bounce rate, which is how often a visitor leaves your page and hits the back button instead of staying there and buying from your website. The professionals at a Charlotte SEO agency will be able to help you design your site so that your customers are happy, stay onsite, and buy your products!

If you have not already noticed, social media networking has become a huge factor when it comes to Charlotte SEO. Most businesses have Facebook or Twitter accounts, as well as their regular business website or blogs. Google’s Freshness algorithm is also giving more importance to social networking since any reputable business is networking on these high value sites and trying to build their brand.

With all the input on things like how to design your site, you can’t forget about the quality of your content. Good Charlotte Search Engine Optimization still means giving the clients the facts, figures and insight into your products and services. Never before has one element of web design been so important as content.

Making that content customized to meet the needs of your niche target audience is what is going to get those vital sales conversion rates up higher than your competitors. You need the services of Charlotte SEO consultants to make sure your keywords and phrases are appearing in your custom content so that your customers are finding you and your site is appearing at the top in the search engine results.

With all the hoopla on the importance of page rank, business website owners have to also realize that there is more to Charlotte Search Engine Optimization than just who ranks highest on a search engine’s results page. While that is very important, it does not really tell you 100 percent of what is going on. There are also some other metrics that are important to make your website connect with your clients. These include things like your branding, your marketing message or unique value proposition, and the elements of your site design. The professional Charlotte SEO consultants are also savvy in helping you to make your message clear, your brand authoritative, and your site pleasing to the eye.

When someone lands on a website, they can then do one of four things. They can keep reading the homepage, read another page on the website, bounce (hit the back button) or close their browser. The second two are bad for business unless the customer already made a purchase and is merely leaving afterwards. Good Charlotte SEO also means being aware of how a user’s actions affect your bottom line. One way you can improve your conversion rate is through conversion testing or doing an A/B test.

A/B testing is when you measure two different versions of a webpage and see which one performs better. The two different versions could be completely different designs or it could be something very small like having “Call Us Today at 704-555-1212” as Page A and not having that call to action on Page B.

You can see which version of the page your customers spend more time reading and which ones have a higher bounce rate. If a page where the prospective customer is supposed to buy your product has a high bounce rate, then that is literally hurting your business. It makes sense to do A/B testing and to find out what is causing those web visitors to bounce. This is more than just Charlotte SEO this is marketing. You have a message and somehow that message is flawed and giving you the wrong reaction from the prospective customer. Being top ranked in the organic listings of Google will help your conversion rate for sure, but a strong brand presence, clear value proposition, and a great design are the factors that drive customer conversion to a sale.