If you own a business in Charleston, South Carolina then you might want to learn about Charleston SEO (short for Search Engine Optimization) so that your website can be one of the top 4 sites that show up on the first page of Google’s organic search results. Studies (such as Dr. Laura Granka’s Eye Tracking study at Cornell University) show that being ranked on the first 4 results of the first page of Google accounts for 85% of the traffic generated from searching that keyword. If that keyword has a high monthly search volume on Google then you might be missing out on hundreds of potential customers each year. Charleston SEO Consultants like Matthew Rubin can schedule a meeting to go over how your website is set up and help you to optimize it so that it performs well on Google and Bing when someone searches for your product or service. Charleston South Carolina SEO experts such as Matthew Rubin have the skills and training needed to do the research, create a strategy, and implement that strategy on your website.
What does SEO Charleston SC do for businesses?
Search engines are how potential customers find your business. Almost all sales online come from people that have done a search on Google, Yahoo, or Bing. Most users on Google visit one or all of the first four businesses listed in the organic search results and ignore the rest of them, and that’s the reason hiring an experienced Charleston SEO and Web Developer such as Matthew Rubin can make all of the difference in the World.
Why Should You Hire a South Carolina SEO to Help Your Online Business?
Charleston SEO professionals know Google. They have done the research and know exactly the sort of things that websites need to be competitive. It does not matter if you know little about what goes into creating and maintaining a well run and popular style of website, as these skilled specialists will put you at ease and let you concentrate on your product or service while they carefully make the improvements that will put your website on top of Google.
Looking for a Charleston SEO Expert that can navigate the recent Google Penguin 2.0 algorithm update?
Hiring a Charleston SEO such as Matthew Rubin is a huge decision and of course you would want the very best for your business website. A great time for you to consider consulting an expert in SEO is if you are considering redesigning your business website or you are getting ready to launch a website for the first time. This will make it possible for an expert Web Developer and SEO in Charleston SC to give your website a complete audit prior to the site going live.
Don’t forget about Social Media and its importance regarding SEO Strategy
It seems like Google +, Facebook, and Linkedin have become household brands that everyone knows and South Carolina SEO professionals can help you to leverage these social media websites to improve your search engine performance. Social Media websites play a critical role in effective web marketing. Creating a high level of activity on these websites in terms of content and links to your website is a major factor in achieving a successful SEO Charleston SC campaign.
An SEO Audit Can Help Improve Your Website for Google’s Penguin 2.0 algorithm update that went live May 2013
Another task that a South Carolina SEO expert can do with your business website is called an SEO audit. This is the first step in determining what is needed to make your website more competitive since the Google algorithm change May 2013 known as Penguin 2.0.
Receiving a Great Return on investment from an SEO Campaign will take typically about 3 to 4 Months
Remember, while there is no guarantee that the services of an SEO firm can bring your website to the number one spot in the search engines, Charleston SEO Consultants will do everything in their ability to move your website in front of your competitors on Google and Bing.
Proper SEO enhancements for your website cannot be finished in only two or three days; it may take three or four months to get the job done right. If an SEO company tries to tell you otherwise, then you should understand that their services are questionable. You do not have to worry about that happening if you hire the services of Matthew Rubin Marketing Services.
Charleston SEO Consultant Matthew Rubin Gets the Job Done Every Time
SEO is one of the top ways of optimizing and improving a business website so that it gets more traffic and gets noticed by more potential customers. This in turn leads to a lower cost of new customer acquisition and more profit. Charleston SEO companies will take the time and expertise needed to develop your site properly and thoroughly. They stay up-to-date with all the current trends and Google algorithm updates such as the recent Penguin 2.0 in May of 2013.
Organic Search on Google and Bing is the Future of Marketing for small businesses
Organic Search on Google and Bing is the wave of the future and the potential for income and profits gets larger every day. People take their lives with them on their smart phones and they are connected 24/7 to the online world, so your business website must provide clear value and meet their expectations in terms of website quality and functionality. SEO companies understand this and they are prepared to make sure your website is as strong as it possibly can be.
The bottom line is that Internet shoppers rely on search engines to find the products and services that they need. Your business needs to be listed in the first few results in these searches and in order to do that you need the services of a Charleston SEO.
SEO vs. Pay Per Click Internet Advertising
One of the most important things that your business website has to receive is traffic because without enough traffic, you will not get the sales you need to stay in business. As you are getting started with your business website in the Charleston, SC, you may be trying to figure out which will give you the most bang for your buck SEO or Pay Per Click Internet Advertising (PPC).
First, let’s get a good definition of both SEO and Pay Per Click Internet Advertising.
What is SEO and what is Pay Per Click Internet Advertising?
SEO is the process that South Carolina Web Developers like Matthew Rubin use to optimize your business website and make sure that it contains the proper keywords in your site’s metadata, content, and internal linking structure to help your site show up in the top rankings in search engines like Google or Bing. It involves your website’s home page, as well as all of the second tier pages and works to ensure that the search engines are indexing all of your pages and that when a potential customer searches for the products or services they want to buy, that they see your website at the top of the first page on Google and Bing.
SEO also works to ensure that your business website shows up in the most popular directories such as Open Directory or Yahoo’s directory under the correct categories. It also helps make sure your site stays on top through monitoring, and making any needed changes in keywords or other factors. One big advantage of SEO versus Pay Per Click is that it creates a permanent marketing channel and the cost of it actually decreases over time unlike advertising in which the cost actually increases year after year.
SEO takes more time to implement correctly, and that’s where web developers like Matthew Rubin help your business to choose the best process for your individual goals. SEO also has a much higher conversion rate per web visitor since that person searching Google was actually looking for a website that sells your product or service.
Pay Per Click
Pay Per Click, or PPC as it is also known, is when an advertiser picks certain keywords or key phrases and creates an ad that shows up when anyone looks for those words or phrase in a search engine like Google or Bing. The advertisement shows up above and to the right of the organic search results. Businesses compete against each other for the best position in the advertisements based on how much they are willing to pay per click.
The advantage of PPC is that you get traffic to your website right away. The long-term cost is the disadvantage since there are likely business owners willing to pay more per click and outbid you. It is better used as a temporary method of getting traffic and sales until you get your SEO campaign well underway. Also there are many factors used in PPC advertising to make it more cost efficient. These advanced techniques are used by internet marketers such as phrase instead of broad impressions delivered and using negative keywords to cut down on bad ad impressions delivered. The time of day ad impressions are delivered is also an important factor controlled by experienced internet marketers.
Another big problem is PPC fraud. That is when you competitors on purpose keep clicking your ads and make you pay for it.
SEO Methods Are More Successful For Several Reasons
If you compare PPC and SEO, you will discover that SEO has been far more successful and consistent in helping business websites get traffic and new customers. Studies have shown that more than 85 percent of potential customers use the organic search results to find the product or service they wish to buy.
Consultants like Matthew Rubin will work with you using cutting-edge methods of South Carolina SEO to get your business website to the top of the organic search results. The majority of all webmasters will tell you that experience has shown them that SEO outperforms PPC and that SEO is the preferred marketing method.
This is what SEO is all about; helping businesses to get more traffic targeted to their website. If your customers cannot find your website, then you will not make any sales. People only click on PPC ads because they are curious. They want to make sure they are not missing out on some super low price or they are looking for a service or price that does not exist. Most people use Google and Bing the same way you do! They want the companies that are the best at what they do and they rely on Google and Bing’s editorial judgment via the organic search results.
SEO delivers qualified leads month after month
Why pay a ton of money for an unqualified lead? Pay Per Click has gone up in cost year after year because your competitors are driving up the cost of it and outbidding you.
A razor sharp SEO strategy is what you need to improve your website for both search engines and your customers. There is no reason to throw your money away on advertising when you can invest in a permanent marketing channel that delivers qualified consumers that are searching for the product or service that you offer.