If you are an Atlanta business owner, then the primary thing on your mind is making that business as successful as you possibly can. Being successful means building up your customer base and making money through the sale of your product or service. Every business owner is familiar with the power of the Internet and the opportunities it can offer to help your company grow exponentially. You can achieve maximum online exposure through Atlanta Search Engine Optimization or Atlanta SEO for short.
What is Atlanta Search Engine Optimization?
Search Engine Optimization is the process of optimizing the onsite elements and content of your website so that it gets highly ranked by the search engines like Google, Yahoo, and Bing. Through Atlanta Search Engine Optimization you will put together a strategic marketing plan that will make your website perform extremely well in the organic search results, which produces more traffic and more conversions.
Search engines are the top source of traffic coming to your website. Statistics have shown that nearly all people use one of the top search engines like Google or Bing to find something when they need it. That’s why Atlanta SEO is so vital if you want to dominate your industry. If your website has not been optimized through Atlanta Search Engine Optimization, then it’s likely your business is not showing up on the first page of the organic listings of Google or Bing and that fact is likely costing you many thousands of dollars in lost sales.
Why Should I Use Atlanta SEO for my Business?
Atlanta Search Engine Optimization is probably a term you have heard before and perhaps just shrugged it off and said it was one of those Internet fads. It never worked for your friend’s online marketing, so why should Atlanta SEO work for yours? The reality is that without proper onsite strategy your website is not going to have the traffic it could. You need to sit down and take a serious look at your website. Getting help from expert Atlanta SEO professionals is going to be the most important thing your business has ever accomplished for the following reasons: SEO experts understand the ins and outs of Atlanta Search Engine Optimization for your website. They have studied the associated trends and keywords in the Atlanta, Georgia area and are well versed in the factors that make or break a business online.
You can save yourself both time and money if you hire SEO Consultants to go over your website and find the techniques and strategies that will help to get you more traffic and more customers. These Atlanta SEO consultants such as Matthew Rubin can make your website a success while you concentrate on all the other aspects of running your business.
How does Atlanta SEO work?
Search Engine Optimization works to make your website visible to your prospective customers. There are two factors that assist business owners in achieving good Atlanta SEO so that their online business will be ranked highly and will get the traffic it needs to thrive. These factors are offsite SEO and onsite SEO.
Offsite SEO is the number of websites and the quality of websites that link to your website. The way those websites describe your website with the link is also very important. This is how Google and Bing decide on how popular your website is and how credible it is for the keywords in your website’s content.
Onsite SEO is including the most important keywords in the onsite elements of your website such as the page title tags and the page URLs. The content of the website also needs to include the most important keywords. Content development is a critical factor in a successful SEO campaign. The bottom line is that both of these are vital in putting your Atlanta based business on top of your competitors on Google and Bing. If you do Atlanta SEO it can make a very significant impact in your business.
How Does Atlanta SEO Improve a website?
What can Atlanta SEO Consultants do to optimize your business website? Here are some of the techniques used in Search Engine Optimization to improve performance on Google and Bing: Website content refers to the articles, videos and images you place on your website. When it comes to figuring out SEO factors, it pays (literally) to have good quality, up-to-date website content. You not only need a lot of content, but you need appropriate content as well. It does not do you any good to just throw content onto your site with no thought to what it is or how it reads. This is one of the things that the Atlanta SEO specialists can show you how to do the right way.
High quality content will get your site much more traffic from customers and other websites or even from social media sites like Twitter and Facebook. That’s because if someone likes your articles, they are bound to put a link to it when they talk about it on their site or their Facebook page. In order for your content to be considered good quality, it needs to have relevant and trendy keywords, and this is something that the specialists in Atlanta SEO can help you to discover.Picking the right keywords is very important
Finding the best keywords is something that Atlanta SEOs are experts at. They can do the research that you need to know which keywords are being used by your prospective customers and help you to integrate them into your content. Keywords and phrases are what the search engines use to find your website, so it is critical to use them efficiently.
The three important things to know about the proper use of keywords is to ask yourself if the word or phrase is relevant to your products or services, is there search volume for the keyword, and can it naturally be injected into your existing content. Atlanta SEO experts can ensure that your content has what it takes to perform on Google.Page Layout is Also Important
The way your page looks is also important for good search engine optimization principles. That means you have to structure your page layout to make sense and to look good, as well as to be easily navigated by customers. You need to use the correct headline style, easy to read fonts, and have all the other proper semantics. For instance, a good quality page layout will have large font headlines, smaller font sub headlines, and small, even paragraphs of three or four sentences. This structure is easy for people to read and follow. You also need to break it up with appropriate photos or videos so it does not look all boring and grey. The experts in Atlanta Search Engine Optimization can make sure the layout of your website follows these important guidelines.Quality Links are critical to ensure a successful Atlanta SEO campaign
Another important item to include on your website to get more attention and therefore more traffic is links from other popular sites pointing to your website. Google considers these as the main factor in its algorithm when determining rank. To be able to have more weight and be ranked in the top 4, your site needs links from other websites, especially those with a high page rank score.
Matthew Rubin understands that getting links for clients, increasing their online popularity, and brand across the web should be the core business of any Atlanta SEO campaign. This is at least 60% of what makes Search Engine Optimization a success!Getting started with an Atlanta SEO Campaign
With all this information on search engine optimization and how it can help your online business to jump to the top of the organic listings, get more customers, and make more money, you may be reeling and wondering where to start. That’s where the services of Atlanta Search Engine Optimization consultants can help you.
Using the services of these Atlanta SEO professionals can get your website up to speed quickly and efficiently while you handle all the other aspects of your business. You will not have to wonder if you are doing it correctly and you can see your website making progress in the search results. In the meantime, you will be doing your part by ensuring that your products or services meet the expectation and proposition put forth by your website.
Together, you and the Atlanta SEO experts will work to make your online business the number one in your industry. So, if you want this success for your business, contact an Atlanta Search Engine Optimization expert such as Matthew Rubin today and start making a lot more money with your marketing efforts.Atlanta SEO versus Pay Per Click Internet Advertising
Atlanta Businesses have two methods of attracting traffic to their website: Pay Per Click (PPC) advertising or search engine optimization (SEO). As an Atlanta business owner, you need to understand the difference between Atlanta SEO and PPC, and how each effects your cost per new customer acquisition.What is PPC and what is Atlanta Search Engine Optimization?
Internet Marketing success is based on driving the majority of the search engine market share that is searching for your product or service to your website. PPC and SEO are both marketing methods to accomplish this.
Atlanta Search Engine Optimization is when consultants such as Matthew Rubin work on your company’s website to move it to the top of the organic results on Google and Bing for your most important and competitive keywords. A search engine results page contains two types of listings: the organic listings which are the websites that Google or Bing think are the most important websites related to the keyword that you searched and paid advertisements which are positioned to the right and above the organic results. The order of the ads is determined based on the bid price the advertiser is willing to pay for top placement for that keyword.
Dr. Laura Granka of Cornell University did an extensive study of search engine use and concluded that 85% of the search market share is focused on the first four organic results known as the golden triangle. She also observed that searchers tend to click through on the first organic result that appears to be a good fit in terms of what they were searching. This would tend to suggest that the page title and page description shown in the organic results page is extremely important and that it might be a good idea for a marketing professional to write that content known as your webpage’s metadata.So why do Atlanta business owners often select PPC instead of Atlanta SEO?
Pay Per Click offers business owners instant gratification. You will get visits to your website right away and some of them will become your customers. The problem is people are very curious by nature. We love to click! Just because they want to see your website doesn’t mean they want to buy something from you. PPC will likely cause your cost per new customer acquisition to sky-rocket out of control. Month after Month and year after year the cost of advertising on Google and Bing will increase. Advertisers will bid higher and higher while the number of web visitors converting to sales will get lower and lower. Why is your conversion rate so low? Because they have already visited most of the websites in the organic results and now they have turned their attention to the ads. Are the ads your primary focus when you use Google or Bing, of course they’re not. Your customer uses Google exactly the same way that you do. Why pay a fortune for every curious consumer on the web when you can get to the top of the organic listings with Atlanta SEO?
Do your competitors click on your Pay Per Click ad? You bet they do! All day long and there is nothing you can do about. This is one of the many flaws with Pay Per Click advertising. By default your pay per click campaign is set to broad keywords. What does that mean? If you want your ad to show for the keyword “Atlanta Car Insurance” and someone types in “Atlanta Health Insurance” you ad will show and if you don’t sell health insurance that’s just too bad because you are going to pay for that click. Better make sure you turn off the display network which is also part of your ad campaign by default unless you want your pay per click ad to be shown on map quest and 5000 other websites. Curious clickers don’t translate to qualified leads and while you may be able to get some business you will not be able to grow your business profitably with such a high cost of new customer acquisition.The case for Atlanta SEO
You want a permanent marketing channel to drive qualified leads to your website and only Atlanta Search Engine Optimization can do that. You want the cost of that marketing to decrease over time so that you can keep more of your profit and only Atlanta SEO can do that. You want traffic with the highest possible conversion rate and only people that are searching Google or Bing for your product or service can provide that kind of traffic. Your website needs to be the first website they visit because that is who they are going to view as the authority and where they are going to make their purchase. You don’t want to be the 20th website they visit because they are looking for a price that doesn’t exist or a product that doesn’t exist. You want a hot lead not one that is ice cold. What you want is Atlanta SEO; you just have to look at the big picture and make the initial investment to improve your website for both Google and your customers.