Google’s New Freshness Algorithm might be a good reason to consider a Website Redesign.
If you own a business in the Atlanta area, then you likely already know that website design and content are both very important factors of Atlanta SEO With the recent change in Google’s algorithm called the Freshness Algorithm, website owners need to think about the design of their site and determine if they are using best practices for Atlanta Search Engine Optimization.
Is your website easy to develop? Can you add new content without calling your web design company to implement it? Do you have the same content on multiple URLs across your site? Are your page title tags and page Meta descriptions unique and descriptive? Are your URLs short and descriptive or long and dynamic (with numbers, “id”, and “?”)? Does your internal linking structure make sense to your customers and to search engines? Depending on your answers to these questions your website might be designed to fail under Google’s new Freshness Algorithm and although a complete redesign might not be necessary the help of an Atlanta SEO Consultant certainly could be necessary.
What can Atlanta Business owners do to stay on top?
Google’s new Freshness algorithm means just what its title suggests. Google will now index new content quicker and show their users the most current information first in search results. What that means is that website owners need the ability and a system to develop new content that is appealing to Google. Developing new content has always been an important part of Atlanta SEO, but now there is simply no other way to be top ranked on Google.
So you published some new content. How do you help Google to find it?
There is a very simple way to help Google find your new content and that is creating and updating an XML sitemap. The XML sitemap shows Google all of your pages and any new pages (the date created or last updated). An XML sitemap is essential for great Search Engine performance. Another important aspect of high quality content is that high quality content tends to be popular on the web. Search engines like Google are likely to view your new content as credible if other websites are linking to it! This is the key to successful Atlanta SEO!
Your strategy needs to be giving Google want Google wants and it all starts with a great search engine friendly design.
Your website needs to be designed to perform on Google and if Google finds everything on your site to be unfriendly to search engines you are going to fail. The graphic designer that designed your template may be very talented, but is Atlanta SEO their specialty? Did they study Search Engine Optimization at the leading University in the World that teaches it? Have they worked on the most competitive SEO campaigns in the U.S. over the years? Perhaps it’s time you consult with an Expert in Atlanta SEO because Google’s Freshness Algorithm is not for beginners.