Atlanta SEO Services are Critical After Implementation of the Google Freshness Algorithm
If you are a business owner in the Atlanta area then you are well aware of the importance of keeping your website up to date by consistently improving your Atlanta SEO to keep up with Google’s ever changing algorithm. But were you aware that you may need to bring back that Atlanta Search Engine Optimization Consultant because Google just re-tweaked its ranking system once again with a new one called the Freshness algorithm?
New Searches are More Up-to-date
Google’s Freshness algorithm is an addition to last year’s Caffeine update and is expected to cause changes in up to 35 percent of all searches by web users. This is nearly twice as much as were impacted the last time Google made changes in its system when the Caffeine algorithm introduced a new web indexing system.
That change helped website owners get their new content updated in the search engines so their customers are more likely to see new information about their product or service. The new Freshness algorithm helps to make that indexing more relevant to a web user’s searches, which makes it vital for website owners to practice good Atlanta SEO and to keep their sites refreshed with current information through the help of an Atlanta Search Engine Optimization Consultant.
Doing great Atlanta SEO means that you understand how to keep the content on your site current, as well as ensure things like good grammar, relevance, and good photos or graphics are incorporated into your website. These are the things that attract customers to your website and influence their conversion to a sale.
How Does the Freshness Algorithm impact website owners?
Atlanta website owners need to be aware that since the new Google Freshness algorithm was implemented, their customers are more likely to get the newest information first when they type in a query on Google. For instance, if your website sells a particular product that is updated every year, then when your potential customers type that search into Google, they will get this year’s information instead of older information that may still exist somewhere online.
This is also a good example of why Atlanta SEO is so important, because if a website owner does not keep their website up to date, a potential customer will not get the information they need to see the most current data and may instead go to a competitor’s site to get what they need. But if you retain the services of an Atlanta Search Engine Optimization Consultant, they can help you to keep your website fresh and complete with the best choice of information to keep the traffic coming to your site despite the change in Google’s methods.
Google is now able to weigh a user’s searches and intuitively decide how to display its results. The newest results, even if they are only moments in the making, are able to be displayed at the top of the search results. That’s why website owners need to strive to get their content indexed as fast as possible through the services of an Atlanta Search Engine Optimization Consultant. This is especially true if your site lists things like information on recent occurances, anything that is a recurring action, or is updated for various reasons.
What Does Google Freshness Look For?
Google Freshness is also focused to look for trending topics on the Internet, as well as looking for any new products being offered for sale, new technologies, political news that are upcoming, results of recent sports events, Ect. This ensures that when someone wants, for instance, the results of the most current World’s Series in Baseball that they will get this year’s results first in the search engine results even if all they type into it is the words “world’s series.”
Google calls the Freshness update a way to provide newer content results faster than ever before. So it behooves website owners to put the time into creating new Pages, Content, and Links. If you need some help in perfecting your Atlanta SEO practices, then you need to call an Atlanta Search Engine Optimization Consultant such as Matthew Rubin.
Disadvantages to Freshness Algorithm Changes
Some website owners may be concerned that the new Google Freshness Algorithm will hurt the searches geared towards their particular sites. This is because in some cases, older information may actually be more valuable to them than newer information that could now appear first on Google’s search results. If this could impact your site, then you need more than ever to hire an Atlanta Search Engine Optimization Consultant to discover the best way to make relevant changes in your content.
Some problems are already being seen in the case of Google News content as some contributors are managing to get top ranking for their stories by reposting the same story rephrased over again at a later date, since this can cause Google to count it as new. Google is expected to be able to catch this sort of black hat technique. Atlanta business owners should only use proper white hat Atlanta SEO tactics as those will provide the best long term results and return on investment.
Google is very Likely to Keep Making Changes
Website owners need to stay active to keep their websites fresh and useful to their customers at all times because Google is not done making changes to their algorithm. They are known to make several hundred small changes or tweaks every year and that makes the work of all Atlanta Search Engine Optimization Consultant even harder. They must pay careful attention and learn all the new trends and techniques needed to keep their clients’ websites ahead of the game.
The bottom line is that studies have shown that nearly 80% of all consumers use Google for their searches, so business website owners must stay current on how websites are ranked and how search engines handle a user’s search query. If you want your website to maintain its high ranking status through exceptional Atlanta SEO, then it’s time to get yourself an expert Atlanta SEO Consultant like Matthew Rubin that can help you to improve your website, increase your link popularity, and dominate Google search results in Atlanta, GA.