March 13, 2013

How do you know if your Savannah SEO Agency’s links are worthwhile?

• atlanta seo services
• charleston seo services
• Savannah SEO

Tags: savannah seo agency, savannah seo company, savannah seo firm, seo in savannah, SEO in Savannah GA, seo in savannah georgia

If you are a business owner that recently hired a Savannah SEO agency or an SEO agency in any major city for that matter, you might be wondering how to quantify SEO work.  Every business owner knows that SEO is a type of online marketing that they simply cannot afford to ignore, but SEO can appear complicated when a business owner starts searching for an SEO agency or consultant.  Everyone has a pitch and Google’s search engine is proprietary so how can you know who is right and who is wrong?

In terms of web design and development there is no shortage of bad ideas and certainly I could write a 5000 word article that discusses the sleazy things SEOs are doing in website footers or using excessive keyword text links to connect first tier pages, but for the purposes of this article I am going to focus on how to evaluate the links created by your Savannah SEO company.

A link is either a follow me link or a no follow link.  A follow me link is a link that can take both a human website visitor and a Search Engine bot like Google to another website.  A no follow link is a link that a human website visitor can follow to another website, but a Search Engine bot is instructed not to follow that link because of an attribute in the link which is rel=”nofollow”.  This attribute was created in 2005 by Google as a way to stop SEOs from doing comment spam on blogs.  Google Spokesman Matt Cutts is fond of saying that only a very small percentage of links on the web are no follow, however, what he fails to point out is that most of the popular websites in the World (such as Wikipedia or Twitter) now use this attribute on every link that appears on their site.  This attribute has changed the web forever.  Why is this important to you?  If you hire a Savannah SEO agency and most of their web marketing results in no follow links to your website then you have wasted a lot of money.

If your Savannah SEO firm has set up Google webmasters tools you can navigate to “Traffic” and then “Links to your site”.  This will show you exactly what your SEO Agency has accomplished.  If your SEO conducted an audit of your website, corrected everything that was wrong with it, starting developing your site with new content, they were out there marketing your business website, and getting quality follow me links the fruits of their labor should be reflected in your Google webmasters tools and analytics data.  Their theories and sales pitch does not make you money, but driving quality traffic to your website from organic search on Google will make you money.  Your SEO company has proprietary secrets and you do not need to understand everything they are doing, however, it is critical that you can quantify the work performed and the effect it has on finding new customers for your business.

November 30, 2012

Mobile Responsive Design is important in Savannah SEO campaigns

• Savannah SEO

Tags: savannah seo campaign, savannah seo company, SEO in Savannah GA

Have you ever been on your phone or tablet and tried to go to a website, only to find out that the website that you are on is not compatible with the device that you are using? This is because the website that you are on has not been fitted to be “mobile friendly.” If you’re a business owner, you should consider whether or not your website is mobile friendly. The average web visitor gives you 7 seconds and if your site is not easy to use they are going to hit the back button and leave. No one has any patience in 2012 for a website that is extremely difficult to use on a mobile device.

There are two ways to provide your customer a mobile friendly website: A Mobile Responsive Design on your site or a Mobile version of your site.

A mobile responsive design (such as this site) allows for the automatic adaptation of your site to different screen sizes. This means that you’ll notice a bit of a difference in layout when you go back and forth between the screen on a laptop or desktop vs. the screen size on a tablet or smart phone. If your site is not responsive than you would need to redesign your site to make it mobile responsive.

Mobile versions of your site are quite popular right now, mainly because this approach is easy to implement, takes less time to do and is much less expensive than redesigning to a responsive design. This mobile version will be a simple template installed on a subdomain created just for mobile browsers. When a potential customer uses their phone to view your site, they are redirected to the alternate mobile version of your website. If you already have a website up and running, you may find it too expensive to completely redesign your site for the responsive design, and creating the mobile version might be your best option.

Technology is always advancing, and businesses must choose to advance with it or be left in the dust. With that in mind it is very important to your bottom line that you make sure your website is compatible with mobile devices. When you choose Matthew Rubin Marketing Services to work with you on your Savannah SEO campaign, you’ll get deep discounts on the critical mobile design solutions your business needs along with your SEO package. More and more business owners are turning to experienced professionals like Matthew Rubin when they need help with SEO in Savannah GA. With Matthew Rubin Marketing Services, you will find that your business gains a substantial amount of online exposure and traffic as a result of our industry leading SEO research & development.

The New Google Disavow Links Tool is a Game Changer for Savannah SEO

• Savannah SEO

Tags: savannah seo campaign, savannah seo company, SEO in Savannah GA

As of the month of October 2012, Google’s new disavow link’s tool is live in your Google Webmasters Tools account, and has been met with its fair share of praise. The main goal of the tool is to remove toxic links that link to your website that you’re not able to remove on your own. For those who may not know, links are one of the most important signals that Google relies on to help put their search results in order. Essentially Google looks at the sites that endorse your site with a link and decides how reliable your site is based on this. If your site is being talked about and endorsed by sleazy and unsavory websites Google might suspect that your business website is also sleazy and unsavory.

If you’ve received a message from Google via your Webmaster Tools account concerning unnatural links, it is likely because of the inexpensive link building solutions that you’ve tried in the past and now those links still point to your site. Some fly by night SEO companies instead of doing any work for you choose to outsource subpar link builders overseas who end up providing links from toxic websites that harm your business’s reputation on Google. If you’re one of these companies suffering from toxic links to your site then Google’s disavow tool is great news as it provides expert Savannah SEO companies the opportunity to clean up the mess for you. One thing is for certain, and that is that if you’ve ever been caught up in linkspam, it’s no fun.

According to the blog post that Google posted soon after the launch of their new disavow tool, the feature is best used after trying to manually remove the links yourself, or with the help of a highly recommended Savannah SEO company. Google will be able to see that you’ve taken a proactive step in getting rid of those spammy toxic links that are keeping you from connecting with your prospective customers searching for your product or service on Google.

Maintaining your website’s reputation is crucial, so make sure that you take action to correct any problems Google may have with your site and the links that point to your site.